Ice Cream and GMBA
Greetings from the Essex High School Library Media Center!
Interested in some new ideas to help promote the Green Mountain Book Award? It’s difficult to get students to read beyond what’s required of them for class. We have been trying to get increased participation for years and came up with a new plan. We created a new promotion to encourage our students to read more GMBA books.
It all began with offering the sweet incentive of ice cream!
Our Plan:
• Create New Shelving Section: We moved GMBA books to an area where they are more visible and accessible.
• Implement a GMBA punch card program: Each time a patron reads a GMBA nominee we punch the corresponding image on their card. When they’ve read three titles, they get a personal invitation to our “GMBA Make Your own Sundae” voting party.
Punch card: The student puts his/her name on the back of the card.
• Create Promotional Advertising: Designed new signage, buttons and displays to get the word out.
• Library Staff wears buttons in support of the GMBA.
• Library Staff actively includes GMBA nominees when recommending books to individual patrons and during book talks for classes.
The End Result; We’ve tripled the number of student participation in the GMBA program!
We’re really excited about our increased participation in the program and are looking
forward to our “Make Your Own Sundae” voting party in the spring.
If you have any questions regarding our promotions let me know via e-mail.
This is a snapshot of the poster that we’ve displayed above our books. If you’d like a jpeg file, or the original publisher file let me know and I can e-mail it to you.
Written by:
Jill Abair< Library/Administrative Assistant jabair@ccsuvt.org
Philip Crawford, Library Director
Pictures taken by: Jill Abair
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